It might seem strange that people are willing to spend money on a virtual good as it has no tangible existence in the real world.  But virtual goods industry is a booming, multi-million dollar industry and is considered by many watchers to be the next wave in new media business.

It’s important to remember one thing when marketing virtual goods.  As Susan Wupoints out, these goods are actually a service.  Virtual goods are about making connections with people through an online space.  Sending a virtual cupcake to your friend’s phone on their birthday performs a similar role to sending them a birthday card through snail mail…it let’s them know you remembered them. 

 As people create virtual identities online, they will want the same kind of ability to personalize, decorate and even show off in ways that are both similar and different to their real world identities.  As cellphones become more elaborately web connected, people will have the ability to connect virtually all the time and the market for virtual goods and downloadable applications will boom. 

It is this human connection through digital mediums that makes virtual goods and mobile applications such big business and  having that person to person connection reflect in Mojave’s brand should be a top priority.